Brand Story: Tom Bihn

Aug 15, 2018

Tom Bihn (Twitter: @tombihn), named after its founder Tom Bihn, is a Seattle-based company that designs and makes bags and bag accessories. It was established in 1972, became official in 1982 and s... [read more]

Brand Story: Onitsuka Tiger

Aug 11, 2018

The Onitsuka Tiger, one of the oldest footwear company has an interesting history dating back to 1949 when Kihachiro Onitsuka, a former military officer, created Onitsuka Co Ltd. with a vision for ... [read more]

Beauty & Personal Care

Aug 10, 2018

Beauty and Personal Care Industry experiences continuous growth year after year at a pretty stable rate throughout the country and overseas. This opens up new opportunities to innovate within this ... [read more]

Celebrity as Brands

Aug 7, 2018

Celebrity branding is hardly a new concept. Since early 1940’s film stars have been seen promoting and posing for products, thereby increasing its market demand. Globally, about $50 billion is inve... [read more]

Brand Story: Hello Kitty

Aug 5, 2018

Hello Kitty, a cartoon character developed in 1974 by Sanrio Co. Ltd. [Twitter: @sanrio] is one of the truly iconic brands to emerge from Japan. For over four decades, it has enjoyed enormous popul... [read more]

Fair Trade in Fashion

Jul 19, 2018

Fair trade is a social movement whose stated goal is to help producers in developing countries achieve better trading conditions. Members of the movement advocate the payment of higher prices to ex... [read more]

QSR

Jul 12, 2018

A fast food restaurant, also known as a quick service restaurant (QSR) within the industry, is a specific type of restaurant that serves fast food cuisine and has minimal table service. The food se... [read more]

Toy Licensing

Dec 5, 2017

What is Toy Licensing– basically, this is where the owner of a Brand or Brands wants to generate 3rd party income from their Brands. They might not have the capability or interest in commercialisin... [read more]

Do's and Dont's Of Brand Licensing

Nov 21, 2017

In this article, we will discusssome of the Do’s and the Dont’s of Brand Licensing. THis will also clarify some concepts associated with the subject. [read more]

Brand Licensing

Nov 20, 2017

According to Philip Kotler and Gary Armstrong a brand is defined as “a name, term, sign symbol or combination of these, that identifies the maker or seller of the product” or service. The brand or ... [read more]