Aug 18, 2018
Internet of Things or IoT is the development of the Internet in a way that all objects, big or small have network connectivity, allowing them to collect and exchange data. These objects could be vehicles, buildings, physical devices, headphones, lamps, animals, humans, we... [read more]
Aug 15, 2018
Tom Bihn (Twitter: @tombihn), named after its founder Tom Bihn, is a Seattle-based company that designs and makes bags and bag accessories. It was established in 1972, became official in 1982 and s... [read more]
Aug 11, 2018
The Onitsuka Tiger, one of the oldest footwear company has an interesting history dating back to 1949 when Kihachiro Onitsuka, a former military officer, created Onitsuka Co Ltd. with a vision for ... [read more]
Aug 10, 2018
Beauty and Personal Care Industry experiences continuous growth year after year at a pretty stable rate throughout the country and overseas. This opens up new opportunities to innovate within this ... [read more]
Aug 7, 2018
Celebrity branding is hardly a new concept. Since early 1940’s film stars have been seen promoting and posing for products, thereby increasing its market demand. Globally, about $50 billion is inve... [read more]
Aug 5, 2018
Hello Kitty, a cartoon character developed in 1974 by Sanrio Co. Ltd. [Twitter: @sanrio] is one of the truly iconic brands to emerge from Japan. For over four decades, it has enjoyed enormous popul... [read more]
Jul 19, 2018
Fair trade is a social movement whose stated goal is to help producers in developing countries achieve better trading conditions. Members of the movement advocate the payment of higher prices to ex... [read more]
Jul 12, 2018
A fast food restaurant, also known as a quick service restaurant (QSR) within the industry, is a specific type of restaurant that serves fast food cuisine and has minimal table service. The food se... [read more]
Dec 5, 2017
What is Toy Licensing– basically, this is where the owner of a Brand or Brands wants to generate 3rd party income from their Brands. They might not have the capability or interest in commercialisin... [read more]
Nov 21, 2017
In this article, we will discusssome of the Do’s and the Dont’s of Brand Licensing. THis will also clarify some concepts associated with the subject. [read more]
Nov 20, 2017
According to Philip Kotler and Gary Armstrong a brand is defined as “a name, term, sign symbol or combination of these, that identifies the maker or seller of the product” or service. The brand or ... [read more]